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Stepping Up a Notch

Duofold, known for its quality sports underwear, was branching into related fashion fields, for both men and women. As always, the first job was to get the sales force onboard.

My Partial Client List

Client List - Bill Henderson Freelance Writer

If you like what you see here...

It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.


 

 


Duofold
Annual Sales Show-Opening Video
Focal Point Productions / New York, NY

Video

SINATRA,
AGASSI, TIGER WOODS,
MICHAEL JORDAN...

A PARADE OF
WINNERS!


 

 

 

LEON SPINKS, NIXON,
EDDIE FISHER
(FAMOUS
FLASHES-IN-THE-PAN)

 

COLLEGE FOOTBALL
SEQUENCE...
SPECTACULAR PLAYS.

 

ISOLATE ONE PLAYER.

 

SAME PLAYER NOW
IN NFL

 


SAME PLAYER
THROUGH UPS AND DOWNS OF AN
ENTIRE CAREER:


SUCCESSES...

FAILURES....

MORE SUCCESSESS...






ULTIMATE TRIUMPH:

SUPER BOWL TROPHY

Audio

MUSIC:
SINATRA, "THE TOP"


NARRATOR:
Some people just seem to be number one
year after year...

The natural winners. They make staying
on top look easy...a piece of cake.

 




But history is full of other winners
who'll swear that staying up there is
a whole lot tougher than it looks.

 



You put it all together--all the skill
and drive and desire it takes to get
there--and one day you've made it.

You've reached the top.

 




Now what?

 



Now comes a new challenge, a new ball game.

 



Because being number-one is just
the beginning of a whole new phase. Now
you've got to follow your own winning
act, because staying on top means never
slipping, never relaxing, never taking
things for granted.



There's an art to it.
and that's what this years meeting
is all about...

The art of being number-one.